King Khan with Bacha(kid) dhoni

SRK has done it again! We have seen King Khan putting on a curly wig and donning the avatar of Sachin Tendulkar in an ad for Pepsi few years back, during the World Cup. This time around the effervescent Khan has imitated the look of none other than India's Cricket captain, Mahendra Singh Dhoni and the latter on the other hand has donned Khan's OSO look, for a Videocon commercial!

For all you diehard fans of the dashing duo who can't wait to see the commercial, Fropki.com gives you an exclusive sneak peek!

The ad which for the very first time will feature SRK and Dhoni together, will present them in an ultra-new avatar . SRK sports an Indian Cricket jersey and Dhoni a glittering gold costume which SRK had worn in OSO! Their roles will be reversed! The theme flows with an interesting plot where both the stars play the role of Bhai - Bhai (brothers) in the ad.

Shah Rukh Dhoni Bhai Bhai...

We spoke to Mr. Jyoti Shekhar, VP Marketing, Videocon to know more about the ad and he revealed, "Videocon has created magic by bringing super stars like SRK and Dhoni together for the first time on a single platform to create a unique campaign. The core idea of the campaign is to celebrate the spirit of success – no matter the role life gives you, always play it big and emerge as a champion."

The selection of the brand ambassadors was solely based on the fact that they have tremendous influence on the youngsters which are the target audiences.

Our sources who were present at the sets when the ad was being shot are of the opinion that Shahrukh and Dhoni's chemistry was clearly visible and they enjoyed a lot by changing their real life roles. The boys had a great time together.

shahrukh and dhoni-interchange jobs---funny

King Khan (Shahrukh Khan) and the Swashbuckling Mahendra Singh Dhoni are coming together for the first time in a commercial for consumer durables giant Videocon. Videocon has presented both the popular youth icons new avatars.

With SRK turning out in Indian colours and Dhoni lighting up the set in a glittering gold costume, the roles of both the superstars were reversed. The theme flows with an interesting plot where both the stars play the role of Bhai-Bhai in the film.

Describing the strategy at Videocon Industries, Mr. Jyoti Shekhar, VP Marketing says, "Videocon has created magic by bringing both the super stars together on a single platform to create a unique campaign. The core idea of the campaign is to celebrate the spirit of success - no matter the role life gives you, always play it big and emerge as a champion."

Videocon has strategically managed both the brand ambassadors to ensure brand connect with the younger audience with the help of this new commercial. Apparently, Shahrukh and Dhoni's chemistry was very visible on the sets and they enjoyed a lot by changing their real life roles.

Conceptualized by Ogilvy and Mather (OandM), Videocon's brand communication partner the film is scheduled to air in the last week of November.